General Marketing
Here, you’ll find non-product specific marketing materials and resources to support your conversations with clients.
Estate planning materials
Estate at Ease
Discover resources to help clients learn more about Estate at Ease.
Learn how this service can help speed up the estate closure whole maximizing corporate, government and other benefits for executors and estate administrators.
This service made a real difference for Cheryl Munro, Senior Vice-President, Operations and Customer Service and Andrea Frossard, Senior Vice-President, Par Insurance. Learn how by watching this short video.
Business insurance marketing concepts
Testimonials
Watch how Canada Life has impacted and helped our clients with these testimonial videos. We will continue to update as opportunities come to us.
Term insurance matters most in protecting the ones we love. Learn how term life insurance helped Claire Freeman and her family after her husband lost his battle with multiple myeloma.
When Katherine experienced a life changing illness, family and her recovery were top of mind. This meant not letting things like financial obligations get in her way.
Watch how a sudden diagnosis affected Sandra and learn how you too can help minimize the financial risk.
When it comes to preventing critical illnesses, sometimes a healthy lifestyle isn’t enough. Watch “Anyone can get sick” to learn how preparedness made all the difference for Sandra.
Insurance videos to help start conversations
These videos can be sent by email, shown in a client meeting or shared with your social media network.
Simple and affordable coverage for big expenses, so you’re protected when it matters most.
Strong, flexible and built on a foundation of guarantees, participating life insurance gives you lifelong protection and value you can access for cash.
Critical illness insurance can provide the coverage you need, when you need it most.
This short video can be used to highlight features and benefits of the disability insurance Wage loss replacement plan to clients who are business owners.
This video introduces client to the concept of charitable giving using life insurance and explains how it may be one of the most cost-effective ways to donate.
SimpleProtect can save you time and effort when placing your insurance business.
Show business owners how term insurance is an effective tool in helping protect their business and their loved ones.
Shareable content
Social media library
When sharing social media post with your social network, we recommend that you use these designed and easy – to- share posts, located in our frequently updated Canada Life advisor social media library.