Insurance products
Welcome to the insurance marketing resource page
For the latest Canada Life insurance news, recent product highlights, new business enhancements, special offers and more, bookmark your link to the quarterly insurance update below.
Canada Life’s quarterly insurance update:
Description: This video combines footage of various scenes with words and illustrations to show how advisors are supported by Canada Life.
Narrator: Canada Life makes reaching your sales goals easier.
Description: A male advisor speaks with a middle-aged couple in a coffee shop. The Canada Life logo appears over the footage as the word “life” writes on.
Narrator: With a full suite of insurance products to meet your clients’ unique needs
Description: Three illustrations in squares with titles underneath move into the frame: a shield with a checkmark to represent “Canada Life My Term” insurance, a man with an arm in a cast for “Living benefits” and a shield with a profile for “Permanent life insurance.”
Narrator: including the largest open participating account in Canada with more than $47 billion in assets.
Description: Cut to words “More than” with large graphic numbers to represent $47,000,000,000. $47 appears first, then zeros are added. Words “in assets as of June 30, 2021.” appear below.
Narrator: The sales experience and product knowledge of Canada’s largest wholesale team
Description: Cut to the words “Canada’s largest wholesale team” on the left side of the frame. A large team discussing at a boardroom table is shown on the right.
Narrator: and the support and guidance of trusted experts and underwriters.
Description: Words transition “and the support of trusted experts and underwriters.” A fund manager makes notes on a paper print-out of a portfolio asset mix.
Narrator: Plus an insurance marketing resources page with a range of materials you can use.
Description: Cut to the “Insurance products” page on the Canada Life Combined Strength website. The page scrolls.
Narrator: Everything you need to reach your insurance sales goals with Canada Life.
Description: Words “Reach your insurance sales goals with Canada Life.” appear with Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. combined-strength.canadalife.com/insurance-products 1-204-946-1190.”
Description: This video combines footage of various scenes with words and illustrations to show how advisors are supported by Canada Life.
Narrator: Canada Life makes reaching your sales goals easier.
Description: A male advisor speaks with a middle-aged couple in a coffee shop. The Canada Life logo appears over the footage as the word “life” writes on.
Narrator: With a full suite of insurance products to meet your clients’ unique needs
Description: Three illustrations in squares with titles underneath move into the frame: a shield with a checkmark to represent “Canada Life My Term” insurance, a man with an arm in a cast for “Living benefits” and a shield with a profile for “Permanent life insurance.”
Narrator: including the largest open participating account in Canada with more than $47 billion in assets.
Description: Cut to words “More than” with large graphic numbers to represent $47,000,000,000. $47 appears first, then zeros are added. Words “in assets as of June 30, 2021.” appear below.
Narrator: The sales experience and product knowledge of Canada’s largest wholesale team
Description: Cut to the words “Canada’s largest wholesale team” on the left side of the frame. A large team discussing at a boardroom table is shown on the right.
Narrator: and the support and guidance of trusted experts and underwriters.
Description: Words transition “and the support of trusted experts and underwriters.” A fund manager makes notes on a paper print-out of a portfolio asset mix.
Narrator: Plus an insurance marketing resources page with a range of materials you can use.
Description: Cut to the “Insurance products” page on the Canada Life Combined Strength website. The page scrolls.
Narrator: Everything you need to reach your insurance sales goals with Canada Life.
Description: Words “Reach your insurance sales goals with Canada Life.” appear with Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. combined-strength.canadalife.com/insurance-products 1-204-946-1190.”
Growing Together with Canada Life
Find out how you could access a 25% bonus
Product marketing materials
Here, you’ll find everything you need to sell Canada Life products. Insurance marketing materials and resources designed for you and your clients.
Conversation starters
Supporting materials
Charitable giving through life insurance may allow clients to give more to their favorite charity while receiving a tax credit. This brochure introduces high-net-worth clients to charitable giving through life insurance and looks at structuring life insurance in two way: personally-owned and charity-owned.
Product materials - for advisors only
Take your conversation further
Product materials - for advisors only
Take your conversation further
Our participating account investment strategy
Financial reporting
Product materials - for advisors only
- 2022 dividend scale announcement - Canada Life™ participating life insurance - Opens in a new window
Watch this brief video to learn about the new dividend scales for Canada’s largest open par account.
Take your conversation further
Product materials - for advisors only
Product materials - for advisors only
Take your conversation further
Supporting materials
Product materials - for advisors only
Take your conversation further
Product materials - for advisors only
Insurance marketing materials in Chinese
Below is a listing of the materials that are available in Chinese. Please use the form number to order the items listed from supply.
Watch a recording of our digital event to learn more about Canada Life participating life insurance and our evolving participating account investment strategy, and about the future of advice, the role of technology, and opportunities in the life insurance market from Paul Desmarais III, Chairman and CEO of Sagard Holdings and Senior Vice-President of Power Corporation of Canada.
Show clients how they can use permanent life insurance to preserve their capital and enhance net estate values all while taking advantage of tax-free growth (subject to government limits, so long as it stays within the policy). Plus, there's an opportunity to access built-up cash value in the policy.
Watch a recording of our digital event to learn more about Canada Life participating life insurance and our evolving participating account investment strategy, and about the future of advice, the role of technology, and opportunities in the life insurance market from Paul Desmarais III, Chairman and CEO of Sagard Holdings and Senior Vice-President of Power Corporation of Canada.
Show clients how they can use permanent life insurance to preserve their capital and enhance net estate values all while taking advantage of tax-free growth (subject to government limits, so long as it stays within the policy). Plus, there's an opportunity to access built-up cash value in the policy.
